ABOUT US
Ushatava is an experimental Fashion House that focuses on practical yet memorable designs. Every collection of the brand is a reflection on the concepts of the functional wardrobe and the expressive silhouette in the zeitgeist. Ushatava does not decorate but adorns — this is how we understand the modern minimalistic design.
Ushatave Fashion House was founded in 2015 in Ekaterinburg. The name, pronounced as [ushatáva], is an abbreviation made up of the surnames of Nino Shamatava and Alisa Ushakova, the brand’s founders.
Ushatava has two main design lines: the Research runway line and the regularly updated Garderobe line for everyday looks.
Ushatave Fashion House was founded in 2015 in Ekaterinburg. The name, pronounced as [ushatáva], is an abbreviation made up of the surnames of Nino Shamatava and Alisa Ushakova, the brand’s founders.
Ushatava has two main design lines: the Research runway line and the regularly updated Garderobe line for everyday looks.